Why am I breaking this marketing rule?

I got this in from Andy, after he’d watched my copywriting webinar:

“Hi Drayton,

I don’t normally do this, but I’d Just like to say a quick thanks for helping me get my inspiration back.

I recently purchased your 3 video series plus bonus videos, along with briefing and evaluation docs, and finding the information extremely helpful and reassuring. And your delivery very entertaining.

I’m not a trained writer and nor am I youngster. I do remember reading about you way back in the days of Trenear-Harvey, Bird & Watson when I was studying advertising – and I remember buying the first edition of Ogilvy on Advertising too.

I have owned and run my own design businesses since 1985 (small scale) and flirted with writing with clients. Over the last few years I’ve immersed myself more in the business of marketing, systemized marketing and direct marketing and now in the throws of launching a series of ‘niche’ ‘Done-For-You’ marketing businesses. So naturally I’ve been trying to improve my writing.

You won’t be surprised to know that I’ve studied a lot of Dan Kennedy’s material, but somewhere along the lines stumbled back to yourself. And I’m really glad I did as whilst the American ways are good, sometimes they do leave you thinking ‘could I get away with that here in the UK?’ – you probably have your views on that.

Many thanks again


Of course, I’m biased about my copywriting webinars – but seeing as Andy isn’t alone in comments like this, I suspect it will help you too. You can have a look at it here.

But. There’s always a but. It doesn’t matter how good your copy is, without traffic you are doomed. The best copy in the world will flop if nobody sees it.

So that’s why I’m breaking a solid marketing rule today (never try and sell two things at once).

If you want qualified traffic – that doesn’t cost the earth – listen to what Howie Jacobson has to say on getting it. He’s a genius.

That’s how to put your copy to good use…

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