Sordid details and politically correct comments postponed …but in the meantime some marketing (yawn) …

I realise you may be straining at the leash to hear about the stripper, immigration and so on, but here’s something that may be of practical interest.

I wrote an article on subscriptions marketing a little while ago that my friend Peter Hobday published on his website. It may make you think. Look at

I don’t know of anything harder to write copy for than subscriptions – nor anyone who has as much good advice on the matter than Peter.

——“Don’t be such a wise-guy, Drayton.”——

I once worked with a man who had cost the Mafia a ton of money – and lived.

When I got carried away he would say “Don’t be such a wise-guy, Drayton.”

So having promised to point out something stupid each week, I thought I’d be complimentary for a pleasant change.

In a store window by Piccadilly Circus I saw this line: “How old is your brain?”

Immediately I thought, is my brain older than my body? Or younger? Or just useless, as I fear? How do I make it young? Or keep it young?

Who would not be interested – no matter how old they are?

If only I could write stuff as provocative as that every day!

About the Author


In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

Leave a Reply

Your email address will not be published. Required fields are marked *