Is there anyone out there who doesn’t hate their bank?

Who do you bank with? Are they run by grasping wankers*, like all the others?

I bank with Lloyd’s, and I hate the bastards. This expression of venom arises from 20 minutes trying to find out why I can’t get money – or even a balance – out of an ATM here in Montclair, NJ.

This although I have money in my account, have been coming here 5 times a year for 8 years and always use the same ATMs. Surely even a witless computer can notice that.

So I just spent money first phoning my office to see what they could find out and then calling the “help line” – which was helpless, as you might expect.

“Your card has been declined, but I can’t see why,” said the man at the call centre, who was doing his best. Then he called the man who might know – but there was a queue. “Can you hang on for 5 or 10 minutes till he’s free?”

“Why can’t he call me? I’m the customer, aren’t I? Don’t I pay them, or is it the other way round?”

“I’m afraid we don’t have the facilities, Sir.”

“You mean you have no phones?”

“Er, waffle, waffle, drivel, drivel.”

“Look I know it’s not your fault – or even your bank. But why should I pay my money on international rates to find this out? Do I have to pay for Lloyd’s mistakes?

Embarrassed pause.

“Maybe you could try in a few minutes.”

“What? And join the same queue, but a bit later?”

I once did a talk to an audience from banks and insurance companies. After giving a few examples like the above I asked, “Is there anyone here who laughs all the way to the bank?” That went down well.

And nearly 20 years ago over lunch with Bob Heller the great business pundit, I asked what he thought about bank marketing.

He replied, “They should stick to arranging transactions properly.”

How right. The first rule of marketing is simple. Get the product right. But they haven’t. They thrive on shoddy service.

And they’re no bloody good at banking basics. Why do you suppose your property is about to lose value? Stupid, greedy, incompetent bankers. You get punished for their sloth. They retire with millions.

And please don’t think I’m singling out Lloyds; the others are just as bad – sometimes worse. The only people I can think of who are less competent are the government,

Nor am I singling out all the poor sods who have to do the work and spend too much time listening to angries like me.

I just hate the fat cats in head office who draw massive salaries for bad management. What rapacious swine they are.

As a coda, I was once ranting like this to my Lloyds manager – in the days when they still had them – and he said, “You should see what they do to me,” and told me a few stories that made me feel sorry for him.

If anyone wants to start a vigilante group devoted to chaining the top people at all the banks to desks in their own bloody call centres for a few hours, then sticking short-fused dynamite sticks up their arses, count me in.

* No prizes for “what rhymes with wankers?” by the way.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

3 Comments

  1. Drayton believe it or not … CEO of Croatian Telecom spends one hour per week answering phones in call center. Owners put this little task in his job description. Nice, a?

  2. Rob Watson

    Drayton, I’ve got two words for you (don’t worry, they’re not abusive!) – First Direct.

    To answer the question in your headline, yes, me – I don’t hate my bank. I have banked with them for about 15 years and my customer satisfaction borders on evangelism!

    I had a similar incident to yours whilst in Copenhagen, though admittedly mine was my own fault as I had forgotten my Visa PIN and the Danes were several years ahead of us with chip and PIN.

    Anyway, to cut a very long story short, they called ME back, at MY convenience (imagine!) to get things sorted. I was abroad, so the incoming call cost me money, but they got to the point and told me everything quickly as they said they realised it would be costing me money to take the call.

    As if that were not enough, when taking my date of birth for security, they even realised that it was my birthday and (quickly) wished me a happy birthday!

    For some reason, when I banked with their parent company HSBC in my student days, they were utterly useless, but that’s another story. The above though is just one of several instances where I’ve been very thankful that I bank with First Direct. If you want to avoid a repeat of your experience with Lloyd’s TSB, there’s your answer.

    I totally agree with you that banks should get the product right before even thinking about acquiring customers – First Direct certainly have.

  3. Anonymous

    Actually, Nationwide is really brilliant.
    Sorry you had that problem, but I love your rant!

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