Ah! Now the lunatics really do run the asylum would you like a free webinar for sane people?

This morning I’m buying the Daily Mail – because this afternoon at 4.30, London time I’m doing a free webinar.

I’ll be going through the ads in the paper to see what I can learn and pass on.

But to set you thinking I read two interesting pieces of news when I woke up.

1. Leo Burnett global creative head Mark Tutssel claimed the days of selling are dead in a talk to MADC members – that’s an Australian group.

“It’s about activating and amplifying human purpose in a fresh new way,” he said. “It’s our duty to be creative and interesting.

2. WPP reported an 8% revenue drop in 2009; they expect all sectors except advertising and media investment management (whatever the hell that is) to “grow modestly” in 2010.

Are these two facts linked? Is it just faintly possible that most firms are only interested in advertising that sells and don’t give a dead duck about amplifying human purpose? Would Leo Burnett be spinning in his grave? I wonder when Mr. Tutsell last wrote an ad that sold. In fact I wonder if he ever does anything except fly round the world waffling.

Etcetera. etcetera, etcetera.

If you want to listen to someone who disagrees profoundly with this poppycock and naively writes copy every day that has no interest whatsoever in amplifying human purpose, and every interest in selling, email Al@draytonbird.co.uk and he’ll tell you how to join the webinar.

Oh, if you like the sound of this, get over to askdrayton.com and – if you haven’t already – register before midnight tonight to get a free 28 day trial.

(I find the word “free” has a tonic effect on human purpose).

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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