What happens when you give the job to Human Resources?

You get copy produced by the Jargon Is Us machine. Will it find any Geese that lay Golden Eggs?

 As I’m always desperate for money I read this ad for a copywriter put out by a big direct marketing firm. So famous they can now afford an HR department.

Here it is, in all its glory

 CALLING ALL COPYWRITERS!

XXXXX is looking for a conceptual, fast-paced writer to partner with our online consumer engagement team. Working on new creative for our 1MM+ customer file and the pch.com home page, you will brainstorm ideas, write compelling sweepstakes-oriented copy for pch.com, landing pages and more, as well as enhance engagement by creating enticing, interactive consumer experiences. You will also be involved with translating desktop creative for the mobile environment.

Under the supervision of the Online Creative Director, you will be responsible for original content and interact with various teams to develop, schedule, and produce projects through completion.

David Ogilvy said good people are the geese that lay golden eggs. No chance finding any with that lot.

 

 

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

4 Comments

  1. Ross Boardman

    HR, the place where good ideas go to die

    Reply
  2. Glenda Shawley

    Now I know why I gave up a career in HR for one in training and marketing. What on earth are they talking about?

    Reply
  3. Robert Lawrence

    Oh my God! Who wrote this? I hope it was not a copywriter. . . .
    But if it was–he (or she) should have taken AWAI copywriting course.
    And English 101.
    Enough said. . . .

    Reply
  4. Teguh

    According to the note on running time in my old copy of Halliwell’s Film Guide an ennigeering function of British television causes in an imperceptible speeding-up of projection and consequent loss of one minute in every twenty-five . I don’t know whether that’s still the case, but it makes me wonder if the slightly short length of the DVD’s version of this film is a result of a technical factor.

    Reply

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