Who To Read If You Want To Write Better Advertising

My first recommendation for good writers to read to broaden your horizons and your writing ability are:

Jane Austen

Evelyn Waugh

P G Wodehouse

F Scott Fitzgerald

Elmore Leonard

There are more writers than these, but all five were great prose stylists who will teach you a lot. When it comes to books on marketing and business, here’s my recommended reading list (Please forgive the inclusion of my own books, but people keep telling me how useful they are):

E-mail Marketing Made Easy, Malcolm Auld

Secrets of Successful Direct Mail, Richard V Benson

Commonsense Direct Marketing, DraytonBird

How to Write a Sales Letters That Sell, DraytonBird

Tested Advertising Methods, John Caples

Eicoff on Broadcast Direct Marketing, Al Eicoff

Scientific Advertising, Claude Hopkins

Profitable Direct Marketing, Jim Kobs

Ogilvy on Advertising, David Ogilvy

Maxi Marketing, Stan Rapp and Tom Collins

The Great Brain Robbery, Murray Raphel

How to Advertise, Ken Roman and Jane Maas

Writing that Works, Ken Roman and Joel Raphelson

How to write a good advertisement, Victor Schwab

Successful Direct Marketing Methods, Bob Stone

The Solid Gold Mailbox, Walter Weintz

The End of Marketing as We Know It, Sergio Zyman

About the Author


In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

1 Comment

  1. W uzupełnieniu do powyższej informacji o zmaainch należy dodać oficjalnie, że firma 2×3 zrezygnowała z posługiwania się działf3w: Education Boards/Tablice Szkolne, AV Solutions, Signum System oraz Marketing Display..Pozostają loga marek: StarBoard (niezmienione) oraz ecoBoards (zmienione jw.).Pliki graficzne do pobrania na .I ostatnia informacja dot. organizacji produktf3w:Dział Signum System został wcielony do działu Marketing Display.

Leave a Reply to Pepe Cancel Reply

Your email address will not be published. Required fields are marked *