If you want to squander far too much energy and precious emotion failing to get a job, here’s where to start. Or you can get my free e-book on the subject
Here’s a good joke I heard years ago from a friend in Management Consultancy.
“An expert is someone from out of town who knows nothing about the subject but has lots of slides”.
If you ever have to make a speech, just insert the word “Powerpoint” and it’s a good opening.
Here is a letter that some “experts” suggest will get you an interview. After you’ve read it I will tell you what’s wrong with it.
Cover letter: Standard
12th April 2015
11a Main Street
Job reference: Grad/15
I am writing with regards to the graduate vacancy advertised in The Times Top 100 Graduate Employers directory. I am enclosing my CV for your information.
Having recently graduated with a BA in English Literature from The University of Manchester, I am now looking to apply the knowledge I have acquired into the workplace and the graduate role at Bose Media offers the perfect opportunity to do this.
I believe I meet all of the requirements outlined for the post. During my studies, I developed an excellent eye for detail and have significant experience of reading and interpreting large amounts of materials in a range of genres. I undertook a number of team projects as part of my studies, so I am very comfortable working as part of a team and am confident in my interpersonal and communication abilities. I have received feedback from fellow team members that helps to affirm this.
I am experienced in working to deadlines and accept that this would be an important part of the role. My abilities in this area are further demonstrated by the position I held as assistant editor at the university’s student newspaper, The Voice, during the final year of my degree. This role required significant responsibility and commitment in terms of time and effort – something I relished. It was also necessary for me to hone my prioritisation and multitasking skills in order to effectively carry out this role alongside my academic studies.
I would welcome the opportunity to explain more about my interest in your company and the skills and experience that I can bring to the position. You will note from my CV that I have a real passion for literature, media and current affairs and look forward to sharing this with you and contributing to the future success of Bose Media.
I look forward to hearing from you in the near future regarding my application.
(Signed) Print name
Are you wondering what’s wrong? I mean besides the fact that it has no personality or enthusiasm and is full of dreary business jargon and cliche? But at least it says why the writer can do the job.
Let me tell you, then.
It breaks one of the principal rules of marketing.
It is written from the point of view of the seller, not the buyer.
It’s all me, me, me – not you, you, you.
God knows how many people I have hired over that past 50 years. But I can tell you one thing. I never thought of how much they wanted the job. I wanted to know what they could do for me that other applicants couldn’t.
If you’d like to know how to go about getting a job, send for my little e-book called – very creatively – How to Get a Better Job.
It is free. It is also the most popular thing I have written in the last ten years. I am not trying to sell you anything. I hope it helps.