Disaster Appeal – can you help? We really need it.

I’m serious.

But before I tell you about my little nightmare you must have noticed something suspicious about advertising and marketing.

Advertising agencies tell you to advertise, but don’t advertise themselves.

Marketing consultants tell you to market – but only market themselves.

Hardly any of them put their money where their mouths are.

Well, pretty much all my life I’ve invested in real businesses.

Some have done well, some have done badly.

But my latest – a restaurant – caught fire 4 nights ago, attracting 6 fire engines, 20 firemen, the police and the Plymouth Herald.

Here’s just a couple of photos showing the extent of the damage

Café Fandom is a pretty good cause. We work closely with local charities and pride ourselves on being something of a haven.

As a result it quickly found itself at the centre of a rallying community – many locals feel in the short time it’s been open it has made a real difference, and are desperate to save it.

I won’t embarrass myself by telling you how much the place has cost me, but this is all quite a worry.

And it affects people with far greater problems than mine.

One is my partner in Café Fandom, Ellouise. She’s 4 months pregnant.

But she is also very resourceful – and immediately started a relief effort.

So if you’ve got a few spare pennies, or any suggestions, or are even in the area to lend a hand we would seriously love your help.

I’m actually writing this late at night in my daughter’s place in New York. But if you’re wondering what my colleagues are doing, here’s a short video.



About the Author


In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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