But before I tell you about my little nightmare you must have noticed something suspicious about advertising and marketing.
Advertising agencies tell you to advertise, but don’t advertise themselves.
Marketing consultants tell you to market – but only market themselves.
Hardly any of them put their money where their mouths are.
Well, pretty much all my life I’ve invested in real businesses.
Some have done well, some have done badly.
But my latest – a restaurant – caught fire 4 nights ago, attracting 6 fire engines, 20 firemen, the police and the Plymouth Herald.
Café Fandom is a pretty good cause. We work closely with local charities and pride ourselves on being something of a haven.
As a result it quickly found itself at the centre of a rallying community – many locals feel in the short time it’s been open it has made a real difference, and are desperate to save it.
I won’t embarrass myself by telling you how much the place has cost me, but this is all quite a worry.
And it affects people with far greater problems than mine.
One is my partner in Café Fandom, Ellouise. She’s 4 months pregnant.
But she is also very resourceful – and immediately started a relief effort.
So if you’ve got a few spare pennies, or any suggestions, or are even in the area to lend a hand we would seriously love your help.
I’m actually writing this late at night in my daughter’s place in New York. But if you’re wondering what my colleagues are doing, here’s a short video.