A little something for you

Thanks for asking for my ideas and tips. I’ll send you the first one tomorrow. And then one every few days after that.

But for today here is your free copy of Claude Hopkins’ classic book Scientific Advertising.

This small book was first published almost one hundred years ago in 1923. But don’t let that put you off in any way…

Scientific Advertising is as relevant today as it ever was.

You don’t just have to take my word for it either.

My old Boss, advertising legend David Ogilvy – I worked with him for 8 years after he bought my agency – insisted all his staff read it. He said:

“Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.”

It’s a really easy read too. Click here to download it right now.

Best,

Drayton

28 Comments

  1. Mansoor

    Very very thanks

    1. Drayton

      Not half as much as I do:-)

  2. Oyetunde Ibukunoluwa A.

    Thanks so much

  3. Piet

    Thanks you very much

  4. Terrific resource. Many thanks.

  5. Tony

    Thanks Drayton, it was a pleasure working at OMD in Soho!

    1. Drayton

      Don’t think it’s as much fun in agencies now, do you?

  6. Robbie

    How kind – most appreciated – thank you

  7. Gail Birkett

    Thanks

  8. Ela

    Thx for this special gift! Have a nice day

  9. Lewis Cash

    Thanks for the gift

  10. Thanks so much for this.

    I heard about the Hopkins book from your audio interview with Michael Senoff.

    And I’m looking forward to making the most of your generosity.

  11. Thank you very much, Drayton. More bedtime reading!

  12. Jayne

    Great well of information..
    Loved it, so glad for the generosity appreciated beyond words .

  13. Ross

    Woo-hoo! Thank youuuu

  14. Patricia

    Thank you

  15. Tayyibu Bah

    Thanks you

  16. Thank you, I’m starting out for the 2nd time around and can really use these great tips so I can make my own business strategy that will get some results!

  17. Jeanette Jones

    Thank you, look forward to reading.

  18. Sam Allen

    This will be really helpful for what I’m doing and for who I’m helping out. This means the world

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