Follow this Checklist and you CANNOT fail… >> But there are three catches. “What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.” – Pericles About 10 years ago …

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17 proven money-makers…

->->That you (or your copywriter) may not know You may think “creativity” will sell more for you. But you will find practical knowledge based on testing what sells and what flops far more profitable. We harness knowledge like this every day to …

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Choose your employers carefully.

“No one rises so high as he who knows not whither he is going.” – Oliver Cromwell If you don’t know where you’re going, God alone knows where you’ll end up. Probably in the sh*t. It’s incredibly important to have …

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(Free Video) The glory of the upward path

>> Some wisdom for your new year – via Singapore. The heading you read is from a famous 1930’s ad. It’s typically enthusiastic, American in the best way – and brilliant copy – to sell a home study course. Not …

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Forgotten on Remembrance Sunday.

>> “Nothing happens in business until something gets sold.” – Thomas J. Watson Jr – IBM Chairman.Sorry: you probably know a lot of what I shall say. But this is about something far more important than “business”.Every year in November Remembrance …

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The Black Friday Avalanche

>> Amazing deal – but was something missing, I wondered… The internet is a snake pit. Some cunning rogues actually raise their prices for Black Friday. That’s one reason I have never before made a Black Friday Offer. I thought some deals …

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“Wisdom from two founts of good sense.”​

“Be as generous with your offer as you possibly can.” – Graeme McCorkell Graeme was my mentor in my third job in advertising. Years later, I wrote copy for him when we started our agency back in 1978.Another fount of good …

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