>> It all started with just four … Not native to their new Colombian home, these hippos were illegally imported – along with rhinos, giraffes flamingos, kangaroos and zebras – by Pablo Escobar. It’s said his collection included around 200 …
Read MoreAuthor: Drayton
When is an “expert” not an expert?
->-> When he “works” for Curry’s If you’ve shopped (or tried to) there, you know. Here’s a comment or two about my last piece on them: Drayton, once again you hit the nail on the head. I was watching the …
Read MoreThis bag of tricks never fails.
>> “Search the world – Steal the best” Here’s a letter sent by a friend – one of the best marketers around. Like most of the best marketers around he didn’t try anything original in it at all. Hell, never …
Read MorePresenting the FUBAR Award.
>> Have you ever seen something so inept? When I started in business there were very few awards. Now there are hundreds, for all sorts of things. But for sheer witless stupidity none can beat the people who run the …
Read MoreOnce upon a time a young man in the New York Public Library…
>> Picked up a book that changed his life – and many other lives. His name was, and is Ken McCarthy. The book inspired him to do something which proved hugely influential. He launched the first ever online marketing course – The System …
Read MoreHow corporate masturbation kills your business
>> And here’s what to do about it.If you start with the wrong perspective you get the wrong results.And an amazing number – maybe most businesses – start by looking in instead of looking out.One symptom is silly slogans.One bank I deal with …
Read MoreIf you can fake this you’ve got it made…
>> The Secret of Success is Sincerity Do you think that sounds disgustingly cynical? But cynicism is much under-rated. Did you know that Jesus Christ was a great cynic? If you haven’t heard the story here it is. He was …
Read MoreThe mystery of the maniac realtors
On Friday I sent you this picture, and asked if you had the vaguest idea what was going on… I haven’t revealed the truth till now as yesterday was devoted to celebrating my 85th birthday. Here are just a few …
Read MoreIs he pimping himself out? Or what?
>> Hit me with your best guess. It took me three days to work it out. You’ve noticed, I’m sure that estate agents (or realtors in the US) have a really cushy number. They just sit in the middle and …
Read MoreThe mystery of verbal soup
>> Can I interest you in a pivoted avatar? The masochistic lengths to which some heroes will go in pursuit of knowledge are praiseworthy, if incomprehensible. Tom Rayfield, a talented, witty creative director of J. Walter Thompson Direct once spent …
Read More