Why the rise of Mr. Trump should disturb us all

The similarities between this blow-waved buffoon and the late Herr Hitler are terrifyingly close There is a great wave of neo-fascism/racism/religious fanaticism sweeping the world. “Tell a lie for long enough and people will believe it” said Goebbels. Trump doesn’t even …

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The hell with being “creative”. Try a questionnaire

Some techniques are so deceptively simple and obvious that people ignore them. They’re not “creative” enough. Well, screw “creative”. I like things that work. And questionnaires work like a charm A while back Gail Brennan in Australia sent me a …

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