It’s about 32 years since I first got a trifle tipsy with Malcolm Auld on Sydney Harbor. He hasn’t changed a bit After he didn’t reply to an email encouraging him to “STOP MARKETING. START ENGAGING”- whatever the hell that means …

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Who is responsible for this idiocy?

I saw this by a writer called Esther Davis: Here in the UK when shopping we have to pay a 5p charge if you want to use plastic carrier bags. It’s kinda like a tax for polluting the environment! So …

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“The Lazy Man’s Way to Go Broke”

Or, How I went broke in 6 weeks flat – and maybe you can too I try hard to avoid boasting – not always successfully – but there are two things I am very good at. The first is spotting …

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Introducing a new definition of insanity

Einstein, quoted as the origin of goodness knows how many wise and witty sayings apparently said “Insanity is doing the same thing repeatedly and expecting different results.” Currently there is a fad for “content”, which will pass, as so many …

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The Relentless Rise of Pig Ignorance

>>Yet another overpaid dick-head screws it up There are many reasons why most marketing fails but one is quite remarkably frequent. You may even have suffered from it yourself. Three days ago I was talking to a friend who is …

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