A little musical interlude

People in my trade – direct marketing – know two infallible ways to get people’s attention: first, appeal to their greed, and second, flatter them. Doesn’t that say a lot about human nature? Sad but true. If you also say …

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Be fair to the plods!!

My partner read what I wrote earlier – and made a good point. “The police don’t bother because what’s the point of arresting the dealers? They get let out anyhow. It’s not like they’re going to jail. They’ll be out …

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Happy birthday to me

It is 1.28 a.m. on the morning of my birthday, and I have a very early plane to catch to Milan. “What the hell am I doing still awake?” you may wonder. The answer may not make sense, but it …

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Drivel of the week

When I wrote a column in Marketing magazine some years ago, I read something that struck me forcibly. It suggested that if you make your stuff controversial enough, your readers will write your column for you by agreeing, complaining or …

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I’m writing this in the clammy heat of Brooklyn, where my eldest son lives. I come here often to see him and my youngest daughter who lives in New Jersey. (Don’t panic – despite their astounding good looks I am …

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