Many clients come to us as a result of reading a book or attending a seminar or speech.
This client read one of Drayton’s books, wrote a letter, and did so well – three times better than previously – that he became a client.
This is a good example of the use of an incentive to build a database.
Kevin Elsom, Chief Executive said:
“The results have far exceeded my expectations – about 3 times better than previous similar mailings”