Leger Holidays

Be personal – and let the customers sell.

Research shows three things.

1. On average the best commercials feature someone talking to camera.

2. Few things are more convincing than ordinary customers telling the truth.

3. Pro rata, short spots beat long ones if you want response.

So those were the ingredients that went into these commercials.

To see the full length commercial click here.

Leave a Reply

Your email address will not be published. Required fields are marked *