Drayton, you idiot! It’s Michael, not Tony

I was lying in bed last night wondering what is my worst quality.

This works much better than counting sheep as there is a limitless catalogue to select from.

Anyhow, in business I decided it is a close run between sloth and sloppy inattention to detail.

That’s why I renamed the head of Ryanair Tony when his name is Michael. Either way, it’s a good story, and thank you to Michael Rhodes, who pointed this out.

I also got a message from Denny Hatch (see his splendid blog, by the way) who is going to write about the very same subject as me – the ad campaign I saw at the railway station in Brussels.

I’m worried lest he has a different opinion to me: he is almost invariably right about things to do with marketing – but let’s see.