On Amy Winehouse: an apology

“Experience,” said Oscar Wilde, “Is the name we give to our mistakes.”

Many, many years ago, I began to realise that I was often wrong. It was probably the fairly late arrival of something approaching maturity.

Then my mother said to me: “It costs nothing to say you’re sorry, Drayton, and it usually makes someone happy.”

Well, Amy won’t be any happier because I admit to taking a few cheap shots at her a while ago in these pages; in fact she won’t know, and wouldn’t give a hoot if she did.

So, yes, she is talented; and yes, it is a shame she is a bit of a druggie and got involved with the oaf Bert Sidebottom before he changed his name to Blake Fielder-Civil.

BUT it is appalling that our disgusting media squander so much space on people who seem to spend their entire time behaving stupidly. And it is astounding that she did actually get a visa to go to the U.S. for the awards. Talk about double standards!

And I always remember another singer with a drug problem who had a good excuse having been forced into prostitution at 15 – and maybe twenty times more talent.

She was called Billie Holiday

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

1 Comments

  1. Steve Gibson

    Drayton,

    On the subject of music, is your daughter going to be on the Jools Holland show this week?

    Steve

    Reply

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