“Difficult social issues” said Mr. Bean, with typical British understatement

I let fly a snort of rage the other morning, thereby plastering my computer screen with quivering snot.

The cause was Mr Bean, deputy governor of the Bank of England, who had said “millions of families will be put under social strain because of the present economic crisis.” How very perceptive. If all one of our leading financial experts can say is what anyone with an ounce of sense has known for months, why doesn’t he find a job more fitted to his talents – like cleaning toilets?

What is putting millions of families under a lot of strain is the unbridled greed and incompetence of bank bosses paid million pound salaries plus million pound bonuses for doing a 125% shit job.

I think masked vigilantes should way-lay the creeps who run the banks as they chortle their chauffeur-driven way home, then empty their wallets before pushing them under passing buses.

Number one target should be Appleshite who screwed up Northern Rock and is still being paid hundreds of thousands for relaxing while he works out how to spend his million pound pension. After him should be “Sir” Fred Goodwin – famous for his love of firing lots of people, but markedly unwilling to quit himself. He should get a dose of the medicine he so relished pouring down others’ throats.

If there were any justice (which I assure you after my experience with the divorce laws there isn’t) every one of the slobs would have their homes repossessed and be put out on the streets, in somewhere appropriate – say, New Cross – to see how long they survived dealing drugs. Forget Big Brother. That’s my idea of a reality TV show.

They only get away with their shit because of the craven attitude of those who should be exposing and punishing them. This includes the media. The other day the TV programme Despatches, normally excellent, did a good job on the current crisis, then fell at the crucial last fence.

The reporter had tried and failed to get any of the rogues responsible to talk to the cameras – including Hector Pants who runs, or rather failed to when it really mattered, the Financial Services Authority and like all the bankers got a fat bonus for causing the maximum possible misery to those he is paid to protect through sheer sloth.

In the end he – the reporter – was reduced to talking to a hatchet-faced cow who talks on the banks’ behalf for The Central Bankers Lying Trust or something similar. When asked why none of these greedy toads had been fired she said, straight-faced, that we needed men with experience who know what they are doing in times like these. Experience of what? Financial masturbation?

Sheer, unalloyed, disgraceful bollocks – but the reporter said absolutely nothing. I mean on that basis we should let Mr. Pants run the economy …

I know it’s quite unreasonable, but what I sometimes wonder is:

1. If the government can retroactively tax oil firms because of their profits – which are, by the way no more nor less than they have ever been – prices are relatively lower now than 30 years ago…

2. Why can’t they tax the banks for their obscene rapacity? And stop them paying silly money to overpaid incompetents?

Is that so impossible? If they can chase, however ineffectually, people who don’t pay child maintenance, why not?

Mind you, since those who run things in the country couldn’t locate their own arseholes without three coordinated SatNavs, fat chance.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

4 Comments

  1. I think masked vigilantes should way-lay the creeps who run the banks as they chortle their chauffeur-driven way home, then empty their wallets before pushing them under passing buses.

    Ooh, dodgy.

    Sure you want to say something like this?

    You do know there’s no true freedom of speech, right?

  2. Drayton
    I have detected over a period of time that you are less than happy with the current British government and now, apparently, with hard working bank executives!

    We do things a bit differently here in Australia. With all modesty we tend to take a more pragmatic approach.

    Take for example the case of a small NSW town called Coleambally. They have plenty of water for their agriculture businesses but the Australian federal government is buying back irrigation water entitlements in order to counteract rapidly decreasing water flows in our iconic major rivers. Coleambally has already lost 5% of its water, and is due to lose more.

    So, rather than see a slow deterioration and watching the town die, the Chairman of the local Water Authority, Robert Black, came up with a radical solution.

    Robert called a meeting of his top advisers and after considered and lengthy discussion made his decision. Fortunately, the media were on hand when he made his announcement so his grand plan immediately went national.

    I should reveal that the meeting was held immediately after the footy match on Saturday arvo and one end of the bar was reserved for this meeting of the local heavies, well that is to say, Robert's mates. After a few beers Robert had his revelation – he would sell the town.

    Yes, the town of Coleambally is now for sale. The asking price is $3.5 billion and bids may be posted c/o the Post Office in Coleambally. (Could be an opportunity for you here, Drayton. Get the advertising rights for a percentage of the take and you could do well – put all your divorce worries behind you).

    So here in Australia we don't bugger around – if things are moving against you – go with the flow, sell up and move on. There is a lesson here that politicians and bank executives should consider very carefully.

    In case you would like to listen to Robert outline his plan in person here is a link –

    http://www.abc.net.au/cgi-bin/common/player_launch.pl?s=rn/breakfast_item&d=rn/breakfast/audio/items&r=bst_01092008_0755.ram&w=bst_01092008_0755.asx&t=Town%20for%20sale%20-%201%20September%202008

  3. Hey Drayton,

    John’s got something there: $3.5 billion in Australian should be around £1,599.

    What d’you say we go halves and buy ourselves an Aussie town?

  4. Carlos Menefee

    Being a young and diverse country means we do not yet share a common view on divisive social issues such as gay marriage, gun control and abortion. However, a common thread that we share is our concern for the economy. A recent survey from McLaughlin & Associates shows the economy and jobs are the top issues that will have the most impact on our future.^

    My favorite internet site
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