Another great laff from The Oldie – Drayton Bird Associates

‘The difference? Well Sir, the Barolo is ripe, rich and round, with lots of spicy, earth-scented black cherry and berry flavors, hinting deliciously at chocolate on the smooth finish, while The Blue Nun is more nylon underpants, skid-marks, ITV, thick crockery, hinting at being kicked all over the street by violent witless oafs for absolutely no reason.’

CAPTION CONTEST WINNER: EJ Ruane, Dublin.

The Oldie is a bloody sight better than most mags – and has just had a circulation increase. No wonder. It is infinitely more interesting than whether Madonna’s poor kids will spend Easter with her or Guy Ritchie, whether Kate Moss got screwed/snorted coke/wore no knickers last night or how long Ed Ballsup thinks we’ll all be in the toilet because of the Prudent Haggis’s brilliant economic strategy.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

About the Author

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