In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.
He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.
Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.
He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.
Words escape me.
I know I should laugh, but I can’t.
When the select committee questioned the heads of the failed banks yesterday, it was discovered that NOT ONE of the CEOs had any banking qualifications at all. Not one. The frightful shit, Fred the Shred of RBS, actually said “well not exactly, but I am a qualified lawyer”. So why not have a Polish plumber run the bank, he wouldn’t be taken in by the spiky haired smart arse traders and Porsche pricks.
The quals for running the country and similar are equally non-sense. ‘Sort of look the part,’ and have as part of your CV that you’ve helped a politician with his paperwork and you’re in. This shocks me but often I think I’m the only one alarmed at this.