Love that sexy snowgirl


Every so often here in Britain it snows. This usually happens in winter. We have a lot of people paid to predict these things, and plenty of others paid to prepare for them, but this always comes as an immense surprise to them all, giving rise to many bad jokes.

In those far chillier spots where I know some of you live, 15 centimetres of snow would be regarded as some kind of pathetic joke. But in the south of Italy, where my partner and her sister come from, the stuff is almost unknown, so they were in ecstasy this morning, throwing snowballs at each other and generally behaving like a pair of fools.

The pictures were shot nearby in Chelsea by Maura – the younger sister – who does our Christmas calendar each year. I adore the snowgirl, all very posh to suit the area. Maura’s going through a moody black and white 1940’s phase. Bring back silent movies!

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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