A touching tale for the young at heart

A fireman is polishing his fire engine outside the fire station when he notices a little girl next door in a little red cart with little ladders hung on the side and a garden hose tightly coiled in the middle.

The little girl is wearing a fireman’s helmet and has the cart tied to a dog and a cat.

The fire-fighter walks over to take a closer look: ‘That’s a lovely fire engine,’ he says admiringly.

‘Thanks,’ says the little girl. The fireman looks closer and notices the little girl has tied one of the cart’s strings to the dog’s collar and one to the cat’s testicles.

‘Little colleague,’ says the fire-fighter, ‘I don’t want to tell you how to run your fire engine, but if you were to tie that rope around the cat’s collar, I think you could probably go a lot faster.’

The little girl pauses for a moment, looks at the wagon, at the dog and at the cat, then shyly looks into the fireman’s eyes and says:

‘You’re probably right, but then I wouldn’t have a fucking siren, would I?’

Thank you, Steve Crittall, you are an ornament to Soho society

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

1 Comments

  1. Now that’s funny.

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