Latest despatch from the wonderful world of Google – plus monkeys reveal why social networks are so popular

I feel like shit today after whizzing over from the Land of the Free, but I was amused when I read this phrase from David Naylor about Google’s new “real time search”: “I don’t think ‘clusterf**k’ is too strong a word” – see the rest at http://www.davidnaylor.co.uk/google-real-time-search.html

This was brought to my attention by Michael Rhodes, who showers me with good stuff – in fact if you go to his blog you’ll see a hilarious piece about an unbelievably smug, condescending Australian bank commercial. That’s at http://www.happydude.co.uk.

My last little nugget before dat ole jetlag gets me in its spell came from KenMCarthy over lunch yesterday in Montclair, Noo Joisey. It seem someone did some research with monkeys which revealed that they preferred snorting cocaine to attending to what they should be doing. No surprise there; they would do well in advertising creative departments. Then when the beasts were given a choice between drooling over pictures of very good-looking monkeys (as seen in the simian equivalent of Hello or Grazia) they preferred it to doing coke.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

Leave a Reply

Your email address will not be published. Required fields are marked *