Got to love some of the stuff you get in the vast Cyberslum we all inhabit

Turning aside reluctantly from a rather forceful injunction by my new friend Eugene Schroeder who says I’ve “got to bed more chicks in 2010” I scanned this message from a lady in California who works as a “Database Manger“.

A bit of a puzzle, really. Isn’t a manger something animals eat out of? Is this just another inflammatory sexual invitation, but of a perverse, subtly coded nature?

It seems not, because she asks me if I’m in “a new business generation crisis” pointing out helpfully that “all these strategies – time limits, milestone scheduling, assigning a PoC, etc. – are very effective, but they’re worthless if you can’t impose an effective marketing partner who can be a one stop shop solutions provider for you.”

What I want to know is, what does that rivulet of drivel mean? How do you “impose” a marketing partner. What is the mysterious power of milestones scheduling? How have I ever managed this far without assigning a PoC? What is she talking about, this silly cow in a manger?

I’m never going to get the hang of this marketing stuff. If I want a “one stop shop solutions provider” I’d probably have more funr with Maritza Aldrich (lovely name) who helpfully promised me just now that “You will get BIGGER with this Free trial”. What do you think, friends?

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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