When you’ve stopped laughing about Mr. Exploding Underpants, read this

This was sent to me by that excellent copywriter Andy Owen – though it’s nothing to do with marketing.

Frankly, having seen what’s happened here, I think it makes eminent sense and is not just scaremongering – though it is scary. I am old enough to remember hiding in a bomb shelter during the second world war.

Juval Aviv was the Israeli Agent upon whom the movie ‘ Munich ‘ was based. He was Golda Meir’s bodyguard, and was appointed to bring to justice the Palestinian terrorists who took Israeli athletes hostage and killed them during the Munich Olympic Games.

In a lecture in New York City he said things we all need to know — but that the U.S. government – or any other – has not yet revealed.

He predicted the London subway bombing on the Bill O’Reilly show on Fox News stating publicly that it would happen within a week. O’Reilly laughed, and mocked him saying in a week he wanted him back on the show.

Within a week the attack took place. I remember that day very well.

Juval Aviv gave intelligence (via what he had gathered in Israel and the Middle East ) to the Bush Administration about 9/11, a month before it occurred. His report specifically said they would use planes as bombs and target high profile buildings and monuments.

Congress has since hired him as a security consultant.

Now for his future predictions. He predicts the next terrorist attack on the U.S. will occur within the next few months.

Forget hijacking airplanes, because he says terrorists will NEVER try and hijack a plane again as they know the people onboard will never go down quietly again. Aviv believes our airport security is a joke – that we have been reactive rather than proactive in developing genuinely effective strategies.

For example:

1) Airport technology is outdated. We look for metal when the new explosives are made of plastic.

2) Some idiot tried to light his shoe on fire. Because of that, now everyone has to take off their shoes.

3) A group of idiots tried to bring aboard liquid explosives. Now we can’t bring liquids on board. He says he’s waiting for some suicidal maniac to pour liquid explosive on his underwear; at which point, security will have us all traveling naked! (See my post last week)

Every strategy used is reactive. We only focus on security when people are heading to the gates.

Aviv says if a terrorist attack targets airports in the future, they will target busy times on the front end of the airport when/where people are checking in. (Remember the Glasgow bomber?)

It would be easy for someone to take two suitcases of explosives, walk up to a busy check-in line, ask a person next to them to watch their bags for a minute while they run to the restroom or get a drink, and then detonate the bags BEFORE security even gets involved.

In Israel, security checks bags BEFORE people can even ENTER the airport.

Aviv says the next terrorist attack in America is imminent and will involve suicide bombers and non-suicide bombers in places where large groups of people congregate. (i.e., Disneyland, Las Vegas casinos, big cities (New York, San Francisco, Chicago, etc.) and it will include shopping malls, subways in rush hour, train stations, etc., as well as rural America (the hinterlands ( Wyoming , Montana , etc.).

The attack will be characterized by simultaneous detonations around the country (terrorists like big impact), involving at least 5-8 cities, including rural areas.

Aviv says terrorists won’t need to use suicide bombers in many of the larger cities, because at places like the MGM Grand in Las Vegas, they can valet park a car loaded with explosives and walk away.

Aviv says all of the above is well known in intelligence circles, but the U. S. Government does not want to ‘alarm American citizens’ with the facts. The world is quickly going to become ‘a different place’, and issues like global warming and political correctness will become totally irrelevant.

On an encouraging note, he says that Americans don’t have to be concerned about being nuked. Aviv says the terrorists who want to destroy America will not use sophisticated weapons. They like to use suicide as a front-line approach. It’s cheap, it’s easy, it’s effective; and they have an infinite abundance of young militants more than willing to ‘meet their destiny’.

He also says the next level of terrorists, over which America should be most concerned, will not be coming from abroad. But will be, instead, ‘homegrown’, having attended and been educated in schools and universities in the U.S.

(It seems to me that too many are indoctrinated in Britain, where people like the thugs who insulted dead British soldiers in Luton are not dealt with properly by idiot magistrates. In a parallel case in Saudi Arabia they’d probably have been beheaded. And incidentally, if you want Sharia law, live in Pakistan,Sudan or Nigeria).

He says to look for ‘students’ who frequently travel back and forth to the Middle East . These young terrorists will be most dangerous because they will speak English, will fully understand the habits of Americans; but that Americans won’t know/understand a thing about them.

Aviv says that Americans are unaware and uneducated about the terrorist threats we will inevitably face. America still has only a handful of Arabic and Farsi speaking people in intelligence networks, and it is critical that we change that fact SOON.

So, what can America do to protect itself?

Aviv says the U.S. needs to stop relying on satellites and technology for intelligence and instead, follow Israel’s, Ireland’s and England’s hands-on examples of human intelligence, from an infiltration perspective and to pay attention to, and trust ‘aware’ citizens to help.

However, the U. S. government continues to treat its citizens like babies. It thinks they ‘can’t handle the truth’ and will panic if they understand the realities of terrorism. Aviv says this is a deadly mistake.

Aviv recently carried out a security test for Congress by placing an empty briefcase in five well-traveled spots in five major cities.

The results?

Not one person called 911 or sought a policeman to check it out. In Chicago, someone tried to steal the briefcase!

In comparison, Aviv says that citizens of Israel are so well ‘trained’ that an unattended bag or package would be reported in seconds by citizen(s) who know to publicly shout, ‘Unattended Bag!’ The area would be quickly and calmly cleared by the citizens themselves.

Unfortunately, America hasn’t been yet ‘hurt enough’ by terrorism for their government to fully understand the need to educate its citizens or for the government to understand that it’s their citizens who are, inevitably, the best first-line of defense against terrorism.

Aviv also was concerned about the high number of children in America who were in preschool and kindergarten after 9/11, who were ‘lost’ without parents being able to pick them up, and about schools that had no plan in place to best care for the students until parents could get there. In New York City , this was days, in some cases!)

He stresses the importance of having a plan agreed upon within your family, of how to respond in the event of a terrorist emergency. He urges parents to contact their children’s schools and demand that the schools too, develop plans of actions, just as they do in Israel .

Does your family know what to do if you can’t contact one another by phone? Where would you gather in an emergency? He says we should all have a plan that is easy enough for even our youngest children to remember and follow.

Aviv says that the U. S. government has a plan, that in the event of another terrorist attack, EVERYONE’s ability to use cell phones, blackberries, etc., will immediately be cut-off, as this is the terrorists’ preferred communication source and often the way their bombs are detonated.

How will you communicate with your loved ones in the event you cannot speak to each other?

If you believe what you have just read, you should send it to every concerned parent, guardian, grandparents, uncles, aunts, whomever. Besides sharing this via e-mail, he suggests you discuss it with whomever it makes sense to. Make contingency plans with those you care about. Better that you have plans in place, and never have to use them, than have no plans in place, and find you needed them.

He ends rather frighteningly with: If you choose not to share this, or not to have a plan in place, and nothing ever occurs — good for you!

However, if something does happen, and even more, it directly affects you and your loved ones, then this will haunt you forever.

Strong stuff. More later.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

15 Comments

  1. Glenmore

    Sadly what Juval Aviv has said is spot-on.

    As an Intelligence Analyst I give frequent talks to so many Americans on what I still prefer to call the 'Global War on Terrorism'.

    I am amazed – and worried – by their naivety. And appalled by the dereliction-of-duty by Janet Napolitano, Obama’s Secretary of Homeland Security. She is so inept and unworldly. Understandably there are many calls now for her resignantion.

    I still subscribe to the mantra preached by our former – and formidable – Director-General of the Security Service (MI5) Dame Eliza Manningham-Buller:

    “Be alert. But not alarmed”.

    It should be propagated by the media throughout the United States.

    Well done, again Andy, for sharing that article.

    1. Lloyd Kennedy

      As an intelligence analyst I’m surprised that you still refer to this State Department dreamt up construct as ” The Global War on Terror ” . Everyone loves a soundbite but this one was obviously thought up so that America can wage perpetual war at great profit to itself . Nobody is denying that terrorism exists but when there are false flags flying like flocks of starlings it’s time to start looking within and questioning the foreign policy of the US . America , through the CIA , has been more than prepared to terrorise vast sections of the planet since the end of WW2 in order to maintain its hegemony but you seem to be surprised and even affronted if your shameless arrogance is challenged . It’s time that the population of America were a lot better educated instead of being prepared as corpulent unthinking consumers who can be constantly lied to by successive corrupt administrations .

      1. Drayton

        Just as a matter of interest, Glenmore is not American. He’s as English as they come – well, except that he comes from Cornwall where a lot of people don’t like to admit they’re English

  2. They say if you want to be successful in life, emulate a successful person. So why dont airlines emulate El Al? Profile every passenger, target single males, certain religious looks, pregnant single women, you dont get on a plane unless there is no doubt you can not harm anyone. Politically incorrect maybe, but far more likely to gain the respect of passengers. We go through all these cretinous security tactics imposed inefficiently by rentacops (more US than UK) and for what? A “feeling” of being secure and protected. Check out the security imposed on rampers at Newark and you will not be able to take the security at the check out seriously ever again.

  3. Aha, Salamanca! You fly from Newark, too! Not as nice as Salamanca, is it?

  4. ive done plenty of venting,and we can be sure 'Theys' do too,and not all of it under the sheets.

    Havent we all,vented,in one way or the other,vented anxst, in frustration and inadequacy,talked about 'preventive measures',reliabilities, predictive measures. And 'Future forecasting'.Fulminated?

    We all have,and used jingo lingo,and felt impotence and ,incapiblity.When our sales letters dont work,and the campaign fails.

    Its all has to do with marketing.

    Bombers choose crap products,and provide no guarantees.

    Fortunately their deliveries do get intercepted,before they reach destination.

    Its a serious subject,one which deserves serious consideration,as it parallels with may others. Its problem of many features. Its about Life,and healthy living and livelihood,and beliefs,and much much more. And interpretations.and so on…

    We even have the expression bombed out,and shattered.

    The boom of the boom has shattered dreams,and left some bleeding,needing cash transfusions,and recovery postures,and emergency ops.

    To make financial recovery…and let face it, one billion people near starvation,isnt good banking,or investment policy…
    Its to rephrase bill clinton, Stupid Economics,and false economy.

    Drayton,the whole Shebang Show shows its a bloody mess,a world wide prob,and,not getting any better.

    Chances are slipping away,in the abstraction of it, were not getting to grips at all,with the complexity,were posturing and prancing about like dogs at a post..wondering where to spray next,to get the message home.Its about communication,,and unclear channels,duff targetting works, but,dangerously;damaging Futures..

    And nay hunch, thats what we all see,and see clearly, with the current world, weve screwed it up. So we cant get beyond themess weve made,'cos were stuck, in it,deep shit. Polluted.

  5. ive done plenty of venting,and we can be sure 'Theys' do too,and not all of it under the sheets.

    Havent we all,vented,in one way or the other,vented anxst, in frustration and inadequacy,talked about 'preventive measures',reliabilities, predictive measures. And 'Future forecasting'.Fulminated?

    We all have,and used jingo lingo,and felt impotence and ,incapiblity.When our sales letters dont work,and the campaign fails.

    Its all has to do with marketing.

    Bombers choose crap products,and provide no guarantees.

    Fortunately their deliveries do get intercepted,before they reach destination.

    Its a serious subject,one which deserves serious consideration,as it parallels with may others. Its problem of many features. Its about Life,and healthy living and livelihood,and beliefs,and much much more. And interpretations.and so on…

    We even have the expression bombed out,and shattered.

    The boom of the boom has shattered dreams,and left some bleeding,needing cash transfusions,and recovery postures,and emergency ops.

    To make financial recovery…and let face it, one billion people near starvation,isnt good banking,or investment policy…
    Its to rephrase bill clinton, Stupid Economics,and false economy.

    Drayton,the whole Shebang Show shows its a bloody mess,a world wide prob,and,not getting any better.

    Chances are slipping away,in the abstraction of it, were not getting to grips at all,with the complexity,were posturing and prancing about like dogs at a post..wondering where to spray next,to get the message home.Its about communication,,and unclear channels,duff targetting works, but,dangerously;damaging Futures..

    And nay hunch, thats what we all see,and see clearly, with the current world, weve screwed it up. So we cant get beyond themess weve made,'cos were stuck, in it,deep shit. Polluted.

  6. M Jacob

    Only a true veteran in communications could have put it this well! Thanks, Drayton.

  7. Simon M

    It all makes perfect sense, and after the & July bombing the mobile network was taken down in London which created some serious problems.

    However, there is the danger that we give away too many personal freedoms, or live our lives in such a way that the terrorist “win”.

    So be alert, but get on with life and laugh at the fuckers that believe that the afterlife will provide them with 40 virgins – if that's true what's the betting they will all look like Susan Boyle?

  8. andycrichton

    I have flown from Newark, but my wife is the one who knows the place inside out. For sure it isnt exactly picturesque compared to Salamanca, but Newark has a certain concrete ghetto charm that leaves a lasting impression on all ye who enter.

  9. Steve F

    I could not agree more. Living in America’s “Heartland” I have long expected something to happen here or in another city similar to mine, Minneapolis. In fact I took my kids to an indoor amusement park we have at the Mall of America during Christmas break. The entire time I was there I kept thinking about the Mumbai attacks of 2008 and how simple it would be to recreate here and the terror they would create. Three or four terrorists with weapons, which they can conveniently buy at any gun show or shop, and some explosives created from supplies available at the local hardware store. They could kill hundreds and even get away by dropping the guns and heading to any of the dozens of exits in the chaos. When we started this War on Terror I assumed we would do it along the lines as the SAS and their campaign against the IRA. Instead we have blundered into countries we have no business in, accomplishing nothing more than creating more terrorists. Every time we fill our gas tanks, we send money to people who support terrorists.
    You can’t kill and idea with a gun, you can only kill it with another idea.

  10. Wavy

    Rumors to the contrary, I HATE being the one to piss in the punch bowl…

    http://www.snopes.com/rumors/soapbox/juvalaviv.asp

  11. Glenmore

    Re the doubts about Aviv. This is what I said on Facebook: “While there could be a whiff of 'Walter Mitty' about this man, he has been used by NY Times, FOX and ABC TV in the past. Whatever the truth about him as an individual, it does not diminish the undoubted truth of his warnings that have been uttered by others with impeccable credentials.”

  12. “thugs who insulted dead British soldiers in Luton are not dealt with properly by idiot magistrates. ” Er, except that their organisation and all side-organisations were subsequently banned and membership of any of those organisations now carries automatic prison sentences the same as the IRA (who, if we're going to point the finger at particular nations, were American funded… how quickly Americans forget).

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