Who is the odd man out – and more important – WHY? Plus a relevant free webinar

My old pal Glenmore sent me this.


One of these people is different from the others in many important respects.

Lord Stevenson: former chairman, HBOS

Sir Fred Goodwin: former chief executive, RBS

Andy Hornby: former chief executive, HBOS


Sir Tom McKillop: former chairman, RBS

John McFall MP: chairman of Treasury Select Committee

Alastair Darling: Chancellor of the Exchequer

Gordon Brown: Prime Minister and former Chancellor of the Exchequer

Sir Terry Wogan: former presenter of Radio 2’s Breakfast Show

It’s not hard to guess that the answer is Sir Terry Wogan.


He’s liked. He was excellent at his job. He’s honest. He’s charming and funny. Everyone missed him when he quit.

But what is REALLY interesting is that he is the only one of this bunch of shits, chancers and no-hopers who holds ANY formal banking qualification.

By the way, I see Cameron’s lead over Brown has dwindled to 2 points.

Whilst it is true that Gordon Brown is the most disastrous economic manager I can recall, he is blessed with the worst possible opposition.

Now they have called in M & C Saatchi to solve the problem.

Hmm. I suspect a letter to every household pointing out the economic and social consequences of 13 years of Blair-Brown – and would you like another helping? – might do the trick.

Cameron seems to operate on the basis that every voter is a halfwit. I mean does it really alarm YOU that drunks are going to have to pay more for White Lightning cider? Do I give a shit that he’s able to produce a baby if that seems his only productive attribute?

Aren’t you a little more concerned that half your likely pension has been stolen and invested in a public sector which has increased by 26% – and still does a shit job?

Aren’t you a little more bothered that your household owes £47,000 to pay for the rogues’ pensions?

Don’t you worry about about the current – and promised spate of strikes? Do you really want a man in charge again who, for sheer blatant dishonesty is only outdone by his immediate predecessor?

Those are the sort of arguments that may, just may, strike a chord. They’ll do better than slick ads, I suspect.

Next Wednesday at 3.00 p.m I’ll be running a free webinar analysing just such a letter I wrote for John Major’s lot, which assumed that voters are not idiots and did the trick.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

2 Comments

  1. Steve

    Hey Drayton,

    What do you think of this:

    http://www.guardian.co.uk/politics/2010/mar/26/labour-election-publicity-muesli-advert

    Labour's new flyer, in reverse type.

    The useless pricks can't even get their font right.

    Steve Gibson

    Reply
  2. draytonbird

    I agree with the Guardian; but at least they're making some clear promises. I have no idea what Cameron says he'll do. Brown is using the media better. The main line almost lost, makes me laugh. Inequality has increased since they got in in 1997 … unless you had your snout in the trough

    Reply

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