Cannibalism for animal lovers. Whatever next?

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

8 Comments

  1. M Jacob

    Al well, typos on the cover? Outsourced to somewhere?

  2. Dan Waters

    Puts a new slant on 'Dog's dinner!'

  3. Nice to know the art of poof reading isn't dead yet.

  4. Foodnetworkhumor, huh? I think somebody's been artful with photoshop again…

  5. Wavy

    “Give me a magazine with a beautiful girl, a dog, or a baby on it, and I'll give you a magazine that sells.” – William Randolph Hearst

    Click on image below to see how National Lampoon used that quote. Tails and Rachel ain't far off.

  6. Who said punctuation is dead? A few commas would have helped to make this less shocking and controversial?

  7. Can I buy you dinner at the restaurant of your choice? Well you did ask for comments like this? Keep up the good (amusing!) work!

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