I stand before you astounded …. by a wild goose chase

Since as I remarked not long ago nobody learns history now you are excused for not knowing anything about the gent on the left.



He is Clive of India, who won battles which transformed the position of the British in India from being mercantile visitors to being able to rule the entire subcontinent.


I am not sure this was a good thing, but maybe it wasn’t all bad


That is by the by, but recent research suggests that some of his success was due to judicious bribery as much as military brilliance. However, one thing is beyond doubt: he came away obscenely wealthy.


When he was dragged before the House of Commons (a bunch of hypocrites then as now) to explain how he came by it all, he was outraged.


He could have done a lot better, he said. “I stand before you astounded by my own moderation.”


Well, when I look at my own record, I am frequently astounded by my own incompetence.


Take, for example, the words above this little farrago of nonsense “Leave now if easily shocked or politically correct.” At the end there is supposed to be a link to where you can download my helpful ideas – but I’ve just discovered that for God knows how long it has done nothing of the sort. It’s been sending people on a wild goose chase, to my email address


I have no idea how long that has been the case, but
we’ve fixed it now.


And goodnight from somewhere in Sweden.


It is raining.


I could have stayed at home, really.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

Leave a Reply

Your email address will not be published. Required fields are marked *