LEAP DAY FLASH SALE to celebrate the 18th birthday of a splendid man

This is a great day for one of my oldest friends – Daz Valladares.

It is his 18th, which is weird, because he looks much, much older.

That’s because he was born on February 29th. Leap Day.

If you don’t know Daz, well you should get to know him if ever you want to get great deals on media.

He runs Britain’s largest independent media planning and buying business.

When he arrived he had nothing; he used to work 18 hours a day to make ends meet.

He is one of the most generous people I know. I have many world class hangovers to thank him for. It actually took about 30 years before I could find a way of paying for lunch when we met (which was pretty frequently).

We met in 1975, when I was at one of my lowest ebbs (there have been two or three). I actually wrote an e-book to explain how I managed to crawl out of that particular hole and make a few quid.

If you buy this book – which is half price for just today – I will be able to buy him a good birthday lunch, and have a bit left over.

Whilst you will know a few useful things I learned, like:

– How to get started – even if you are a natural born procrastinator like me
– How to stay focused
– The question you must answer before you start any new venture
– How to plan
– And how to carry out your plan
– Your biggest asset in business
– How to have a smart office and not pay rent (perfectly legal)

And if that’s not enough, I was quite amazed when I saw how much was in the book.

– How to position your brand as profitably as possible
– How to sell your business
– What mistakes to avoid with a few entertaining horror stories
– A little known marketing fact about PR
– How I sold my agency for a few million
– Surprising news about mergers and acquisitions

All this is information I wish I had acquired a lot, lot sooner.

Because it would have saved me God knows how much money, misery and confusion. And I would have worried so much less

You don’t have to worry, though.

If you don’t think the book delivers 100 x its price to you in profits during the Leap Year, simply let me know, any time and I will happily refund your money without a quibble.

Go here to buy it now.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

4 Comments

  1. Mr. Bird. Any idea why £19.99 becomes £23.99 at the purchase page? I'm sure you're worth the extra pennies. Just wouldn't want anyone getting on to the ASA…..

  2. Drayton

    VAT, my dear chap. Blame the government.

  3. Shannon O'Hara

    Happy Birthday Daz

    The days of Allardyce-Hampshire and Brentford Nylons …

    Regards

    Shannon O'Hara

  4. Drayton

    God! Brentford Nylons. They drove me mad. How many ways can you say “Save on this shit” without going mad?

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