Something to cheer you up over the weekend – besides the Jubilee

I fear I shall not be doing much to celebrate the Jubilee over the weekend. A friend just got a new teaching job at a university, so we shall open a bottle of fizz and drink to that instead.

This is not because I am a republican. I think the monarchy is a far better arrangement than having an elected Head of State.

Imagine having the Bliar, Hoots McBroon or Cameron as head of state, not just the head of temporary mismanagement!

Consider how you’d feel if you had a Mafioso like Berlusconi in charge. Or a thief like Chirac.

Consider the lies, the corruption, the sheer mind-blowing incompetence – and the feeling of shame that you may have put this or that creep in a position to cause it, with no calming voice at the top.

No: I am just worried about the great wave of turgid sentimental bilge we are about to be engulfed by.  The plague of creepy “royal experts” …

I watched the 1952 Coronation on a small black and white TV set – the first time I had ever seen The Idiot’s Goldfish Bowl. I was moved to tears (I am, quite easily).

No doubt I will be this time round. I wonder if there’s some way of watching without the commentary  …

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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