If you can’t relate to this, you’re on the moon

Who could it refer to? Any number of useless politicians and greedy bankers

I hope Grizelda, the excellent cartoonist of The Oldie won’t mind this salute to her skills.

I put it in for two reasons.

First because it’s so timely as we wait for the next rogue to shuffle off the stage with a big fat pension – and probably lucrative posts on a few time-wasting committees – after screwing things up for the rest of us. The shameless Bliar must be the preeminent example.

But secondly because a friend told me that quite a few good copywriters were cartoonists. I could only think of one good copywriter – Gray Jolliffe – who became a wonderful cartoonist, but maybe a reader knows of others.

I do think, though, that to do either job well you have to have a gift for compressing thoughts.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

3 Comments

  1. drangnachmarkt+marketjazz

    Much appreciate You, Drayton,
    am zealous reader of all your stuff
    for six consecutive years now…
    [just write my very first comment here..]

    Then cartoons matter I am using ’em
    quite extensively indeed, because they
    never failed getting some new clients or
    reanimating somewhat stagnant ones…

    Although, I constantly feel pity being unable to
    compress thoughts into great cartoon for myself,
    even if am drawing the most of by myself … lol

    PS: do You mind if I ask You a Q, Sir? ::
    why do You ignore that ditto Cookies Law?
    Script is gratis ya… 🙂

    Reply
    1. admin

      Thanks – and the reason I ignore that ditto Cookies Law is I have no idea what it is. My ignorance never fails to astound me. I am amazed I even make a living. However I have a partner (domestic) who is mush clever than me and she is trying to explain it right now.

      Reply
  2. Shel Horowitz - Green/Ethical Marketing Expert

    I don’t know a lot of copywriters who’ve taken up cartooning–but I do know of a brilliant marketer who started as a cartoonist, then became a copywriter, and then a marketing guru: Sean D’Souza of Psychotactics, out of New Zealand.

    Reply

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