What can the Mighty Pharoah TutanGromit teach you about marketing?
I took this picture a couple of hours ago at Bristol University.
All over the city there are creatures like this as part of Gromit Unleashed – a drive to raise money for Children’s Hospitals and Hospices all over the country.
If you don’t know who Gromit is, go to http://www.wallaceandgromit.com/ and have a good laugh
This is all very dear to my heart as I know a little girl whose life has been saved – so far, and we hope for good – from cancer at Bristol Children’s Hospital.
But there are 80 Gromits scattered around the city, each with a theme. For instance there is one named after Isambard Kingdom Brunel outside the station he built over 170 years ago.
There is one called Jack outside Hargreaves Lansdown where I have a few friends. I am amazed when people don’t guess that he is decorated with the Union Jack
So why did the Pharoah catch my eye?
Not just because he was a surprise, but because there is an exhibition about the Pharaohs inside that very building. So this Gromit is a relevant surprise.
It is relevant surprise that works best in creative work – and goodness knows this whole scheme is creative.
If you employ relevant surprise, you will make much more money. And if you make more money, you can give a little extra to the charity – yes?
Somewhere I have a video about relevant surprise. I shall be including it in my AskDrayton series.
But whether you are a member or not, if you e-mail me – Drayton@Draytonbird.com simply saying “Gromit”, you can have a look at it.
I cannot promise immediately – because my brilliant new P.A. Kelly is on holiday, and I can never find anything. But maybe Al knows where it is.
