Why I bet a lot of people share my view that Cameron is bloody useless … though then we all stop and consider the alternative

Couldn’t thrash Britain’s most loathed PM ever … admired the mendacious, money-grubbing, contemptible Bliar … and above all hasn’t kept his promises

When I started this blog I had a lot of fun fulminating about Smirking Tony and Bully Brown.

But then I turned to writing about things I understand, like marketing – because I never quite understood how such creepy people ended up running the country.

However, one cannot help keeping an eye on what happened.

My first surprise was Cameron didn’t get an absolute majority against Hoots McBroon. I would have thought a chimpanzee could have managed that.

Then as I watched what went on I noticed that in one respect at least he has emulated his hero.

He is a prime bullshitter.

Since getting into power he’s simply ignored his promises. He promised a bonfire of the quangos – lash-ups like the Environment Agency which has done so much to cause the current flood disaster.

These things are run by retired politicians like “Lord” Smith of that agency. People whose chief skill is lying and effrontery. People who couldn’t run a brothel on a troop train because they’ve rarely if ever had a proper job.

Another good example is “Vince” Cable – the Business Secretary who’s never run a business.

Most of these things have silly names like OffTWAT and achieve nothing or make things worse. Education is a good example. Standards have steadily slumped year after year. Most school leaver employees cannot write English or add up.

What has Cameron done about these cosy little set ups? Out of 256 only 56 have been closed, with no benefit. They now piss away even more of our money than they did when Cameron came in.

His school chum “Smirker” Osborne has done no better. Ignore the headlines. His chief contribution is to have created another housing bubble. Every year we are deeper in debt by £100 billion. This will not be helped by utterly pointless exercises like HS2** which nobody wants.

And what has been done about the banks? Why has nobody gone to jail?

Oily Jenkins, responsible for the criminal miss-selling at Barclays that has cost millions, was made chairman. Don’t you think he should have been up in court? Now he’s just splurged on bigger bonuses when their profits are down. When my business does worse nobody gets a bonus. How about yours?

The recent financial  improvement has been caused by you and me getting less. The austerity politicians prattle about doesn’t exist. We are still carrying a lot of dead weight, mostly around Whitehall and Westminster. We still pretend to be an empire – with the world’s fourth largest defence budget and support to nations like India that have more money than us

And so on.

But then every time I wince at the sight of Cameron’s prissy little mouth I picture Brown’s sidekick Ed “Rinse and Repeat” Balls. His line should be “I screwed you once, let me screw you twice”.

There is one simple thing anybody can see is needed in this country, and every sane person knows it. Simplify the tax system.

That great Scottish thinker Adam Smith wrote 250 years ago: “Every tax ought to be levied at the time, or in the manner, in which it is most likely to be convenient for the contributor to pay.”

The tax system in Britain is the world’s most complicated. So complicated that an entire division of the Inland Revenue is devoted to explaining how it works.

It is also unfair. Again, Adam Smith wrote: “The subjects of every state ought to contribute towards the support of the government, as nearly as possible, in proportion to their respective abilities.”

A tax on consumption like VAT afflicts the poor far more than the rich, because they have less money, so proportionately their expenditure is greater.

I wager that one change – simplifying the tax system and making it fair – would do more than anything else a government could do. The rates would be lower and more would come in. It would pay people to work more than live on Benefits Street.

It wouldn’t make any difference if most of the people who work for the revenue were fired or went on strike. They are so inefficient that I am still discussing with them, not fighting, about a matter that is five years old. This is probably not their fault, but the system’s.

Meanwhile, getting rid of all these useless drones sucking off the national tit in Quango Paradise would be a step in the right direction.

I would start by asking each person, “Have you ever been a politician?” “Yes?”  “OUT!”

You have to be a truly abysmal prime minister to create a situation where your chief opponent in a tolerant nation built on immigration is a closet racist.

** If you’d like a laugh about high speed rail, go here http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

37 Comments

  1. Rezbi

    Some time ago, western researchers came to the conclusion that taxation based on the Islamic system would totally eliminate world poverty. But WE already knew that.

    1. Drayton

      What research was that?

  2. Hmm it looks like your blog ate my first comment (it was super long) so I guess I’ll just sum it up what I had written and say,
    I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to everything.
    Do you have any points for newbie blog writers?
    I’d really appreciate it.

    1. Drayton

      Good question.

      A blog is like any communication – a letter to a friend , a column in a magazine, a conversation with a friend – in that you must interest people.

      If you are a celebrity you have a flying start. People want to hear from you anyhow – until you bore them. If you are not, then it’s not that easy to write a good blog.

      If you have a particular interest, can write well and are unusually knowledgeable about it, then others who share your interest will read.

      If you can write controversially, all the better. Readers will join in.

      The trouble is – and it must be said – that most people write – very badly – about themselves, and since their lives are not that interesting, and their opinions highly predictable they rarely write much worth reading.

      A great sin – indulged in to an extraordinary degree by business executives – is to write stuff that is simply puffery for your product or company. Nobody reads a blog to hear that your wretched website design is wonderful. They want to be entertained, informed, diverted, made to think, challenged, even.

      If you can do that for them they may be more inclined to buy whatever you sell. That is quite simply because people like to do business with people they like.

  3. Hopefully, my poem will explain why I now refuse to vote:

    Hello, hello, my dear,dear friends
    Please come and vote for me,
    I’ll give you everything you want,
    Just you wait and see.

    But when he’s been elected,
    And when he’s been sworn in,
    There’s nothing ever left for us,
    It’s all been spent on him!

    He cheats for his expenses,
    He thinks we’ll pay the price,
    He learns to cover all his crimes,
    And hide in easy lies.

    He doesn’t think to tell the truth,
    That wouldn’t be the same,
    Besides, we might not like it,
    And kick him off the gravy train!

    And should he be discovered,
    He hangs his head in shame,
    But he smirks as he sais “Sorry”,
    Then it’s straight back on the game!!!

    This paragon of virtue,
    This HONOURABLE man,
    He thinks we won’t remember
    And vote him in again?

    It doesn’t really matter
    From which crooked gang he came,
    ‘Cause we’ve learned to hate the bloody lot,
    They all lie, just the same!

    PS It also works with she.

    1. Drayton

      Where did that come from? Right on the money.

  4. Having read a lot of the first world war poetry, I thought that our beloved politicians really deserved the sort of disgusted contempt heaped on those generals. Note particularly “A Dead Statesman” by Rudyard Kipling.

  5. I saw Rowenna Davis on the Sky News paper review describe Ed Milliband as having a brain the size of a Planet! Which one did she mean? Jupiter perhaps? A great big gasbag with a nasty red spot on its forehead! Or maybe Pluto? A dwarf nearly planet wandering aimlessly in frozen nothingness! Did she mean Venus? Looks beautiful in the evening sky, but has a crushingly poisonous atmosphere!
    she couldn’t have meant Venus, Ed’s nowhere near pretty enough!!!
    She must have meant Mercury! It’s sat so uncomfortably close to a massive, glowing, yellow Balls (sorry ball), that it’s completely fried!!!
    Speaking of Balls, that brings me to another story…………

  6. Drayton

    WordPress.

    But I doubt you are interested at all – just plugging your games, I guess.

    As my partner worked for one of the biggest firms in that business and a former girl-friend pissed away $200,000 on gaming I can tell you with 100% confidence that:

    a) playing makes losers

    b) playing attracts idiots

  7. I write a comment whenever I especially enjoy a article on a site
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    bloody useless … though then we all stop and consider the alternative | Drayton Bird AssociatesDrayton
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    😉 I do have a few questions for you if it’s okay. Is it simply me or do a few
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    😛 And, if you are writing at additional online sites, I would like to follow you.
    Could you make a list all of your community pages like your
    linkedin profile, Facebook page or twitter feed?

    1. Drayton

      I will ask my chief resident IT gnome. I do send out emails every day, though, and also tweet five or six times a day. Though of course I make my living running a business, writing copy, doing speeches and seminars and selling books and courses. I shall be speaking in Sweden and Portugal in the next two months.

  8. Drayton

    Thanks, Cliff

  9. Drayton

    Thank you. Why don’t you get your site translated into English? The automatic translation is terrible.

  10. When I originally commented I seem to have clicked on the -Notify me when new comments are added- checkbox and from now on every time a comment is added I get 4 emails with the same comment.
    Perhaps there is an easy method you are able to remove me from that service?

    Cheers!

    1. Drayton

      Oh dear! Maybe my guy Anthony can do that for you.

  11. Hmm it seems like your site ate my first
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    I’d genuinely appreciate it.

    1. Drayton

      You know what, Antonietta? Writing a blog is like writing a newspaper or magazine column. So you need something fascinating, surprising or controversial to say.

      Do NOT assume that anyone will read about you or what you do unless a) you are already famous or b) you do something exceptionally interesting, unusual or which appeals strongly to a certain group.

      As a form of promotion I consider blogs way, way less effective than emails. I only write mine because I like to write. If I were in it for the money I would stop tomorrow.

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      I have always just written about stuff I think is helpful, relevant or interesting. Some time ago you could fool Google by stuffing copy with keywords – often making your writing ugly and sometimes virtually incomprehensible.

      Now all Google looks for is quite simple: is it helpful, relevant and interesting.

      That is pretty much all my colleagues look at when we work for clients in this area.

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      A lot of SEO “experts” are going to go down the toilet.

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