A little treat from Australia

Fondly dedicated to everyone who scratches their head and wonders about the way things are in business

There are a few people whose emails I look forward to with pleasure. Ryan Wallman from Melbourne is one.

Yesterday he sent me this little prayer. I hope you enjoy it as much as I did.

The CEO’s Prayer 

Our Boss, who art in the penthouse office,

Hallowed be thy acronym.

Thy vision embedded,

Thy strategy be actioned going forward,

On Earth as it is on the 58th floor overlooking the bay.

Give us this day our 1/330th of your daily bread,

And forgive us our unmet KPIs,

As we forgive those whose own unmet KPIs jeopardise our modest livelihoods.

And lead us not into mergers,

But deliver us from team-building.

For thine is the Company,

The political influence, and the Bentley,

For an average of 4.4 years.

A man (usually).

 

 

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

2 Comments

  1. Rhonnie Cohen

    Drayton along these lines tell me your thoughts of the over used word ICONIC. I want to scream every time I hear it of late.
    Love to hear your take on this.
    Thanks

    Reply
    1. Drayton

      My favourite example of the ludicrous use of that word was when I heard some silly cow from O & M refer in a speech to a brand of crisps as iconic.

      Reply

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