If your life was on the line, who would you call?

Ken McCarthy ran the first on-line marketing training back in 1994.

People like Dan Kennedy, Perry Marshall, Gary Bencivenga, Yanik Silver, Ben Settle and God knows how many more learnt from him.

He changed their lives.

But who taught him? Who changed his life? David Ogilvy? Steve Jobs? You might be surprised.

Drayton has been inspiring and informing me since well before the Internet came along – and I’ve been marketing online for 25 years now. 

If my life were on the line and I had to draft a letter to save it and I only had three people to call on for guidance, Drayton is one of the people I’d put on my “go to” list.

Yes. Ken’s life and fortunes were changed forever when he started reading a book in the New York Public Library. It was “Commonsense Direct Marketing” by Drayton Bird.

You get a free signed copy of the latest edition when you join me on October 25th.

Plus, even if your life isn’t at stake, £1,000 of free advice from me, on any subject any time you need it in the next year.

Is the day worth your investment? Ask Ken.

If you have the goal of selling more with the written word and making ridiculous amounts of money doing so, Drayton should be on your “go to” list too. 

Drayton is 80 – and in much better shape than I am – and I fully expect him to outlive us all… 

That said, I would not count on his willingness to teach numbskulls like us to last forever. 

If he’s in a mood to teach – and I know he’s quite excited about what he wants to share with you – I recommend you take advantage while he’s still willing.

While you’re wondering if you should, let me let you into a secret.

I am most unlikely to be willing again. Because after the event I am starting my memoirs.

Don’t hang around. Who knows? Maybe what I tell you could change your life, too.

Best,

Drayton

 

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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