>> You’d have to be thick as pigsh*t not to know this, wouldn’t you?
We all rightly moan about the torrent of tripe we get via what I’m increasingly inclined to call anti-social media.
Most of it is people either lying, trying to rob you or telling you things any fool already knows.
Take something I received from a thing called Leadsology.
It quoted someone called Yang who said you can sell fast and gain more by putting up the right content online for your target audience.
Well, fancy that!
I almost automatically click delete the second I see the words “target audience”.
It’s part of the dead language of marketing bores who have been at it so long they have forgotten how to write plain English.
Try this simple test
To see if something makes sense or is stark lunacy you must simply state the opposite and give it a little thought.
Thus, the opposite of putting up the right content would be putting up the wrong content.
Have you ever, for even a fleeting instant begun to think, “Wow, wouldn’t we do better if we started putting up the wrong content?”
And by the way have you ever asked yourself whether the word content should be banned?
Putting up the right content is not as much use – to me anyhow – as sending you ideas that will help you succeed.
Talking of which, if I haven’t irritated you beyond endurance by now, I’ll make you one promise.
I will never ever send you anything whatsoever that is not helpful.
In fact, if you cast your mind back, the reason you are reading this is because at some point you signed up to get my helpful ideas.
The biggest collection of those ideas is in Ask Drayton.
It contains the fruit of millions made and millions lost. A few smart things done, and many more stupid things tried and failed at my own expense.
One of the first emails I ever sent you quoted the great French dramatist and eccentric Jean Cockteau who began a speech with, “I’ve said this many times before, but nobody listened. So I shall say it again.”
A promise and guarantee
I have many times promised that if you join Ask Drayton, it will pay off for you.
In fact of the 1000s of people who’ve signed up over the years, not one has ever written to say I didn’t deliver what I promised.
Which reminds me of some very good advice given to me by my old boss at Ogilvy & Mather Ken Roman, who said in a meeting “Never promise more than you deliver. Always deliver what you promise.”
I guarantee to live up to that.
Join here. Or if you already belong, tell a friend or colleague – or maybe a few to have a go. They can afford $1 to try, can’t they?
And they’ll thank you for it.
Best,
Drayton
