A little self-promotion – and what the Bliar and McToad started, Cameron and Osborne look set to finish

I’ll get to the bit all about Me, glorious Me in a minute, but the chief reason why I have to bray so loudly is because of what successive governments have done to me and lot of old codgers like me.

First, one of the most diligent architects of our present woes, G. Brown, in need of money to hire more public servants almost halved the value of the pension fund I’d been building for twenty odd years. Obviously necessary if I’m to subsidise the pensions of the people he hired.
More recently the Bank of England’s been printing money to make sure that whatever I do get will be worth less when I get round to spending it.
And now there are rumours that the hopeless crew who currently mismanage our affairs are considering slashing the tax relief people get when they save for a pension and the tax free benefits when they cash in. The result will be to push the current abysmal savings rate even lower. If that isn’t a dumb, retrograde idea I don’t know what is.
Brilliant stuff, in fact. Only necessary because you have not, as promised, done anything to cut spending on jobs for the boys who sit on committees or indeed anything else. It would have taken a fair old leap of imagination to believe that anyone could be less competent than the last bunch of dead beats, but you’ve pulled it off. You’re outspending them, so you need to out-steal them.
All this is the chief reason why I really must draw your attention, dear reader, to http://draytonbird.net/copydvd/. It’s an opportunity to improve yourself in one of the few areas that can make you a lot more money without costing you a lot more money, which is copywriting.
There are some ghastly pictures of me in it, looking slightly pregnant (impossible, I know: you’re either pregnant or you’re not). But there is also a good video at the end which I put there because it’s worth watching whether you want to buy anything from me or not.
Thanks for reading these maunderings. And thanks to all of you who send me comments. It makes it all worthwhile.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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