My friend James Hammond, the Brand Doctor, sent me this (he studies everything and often mortifies me by producing stuff I never heard of).
It is written by Neil French. I don’t know how you make it big enough to read. Get a magnfiying glass, maybe. It’s worth it.
Neil was in charge of creative at Ogilvy Advertising around the time I was in charge of the direct side.
Naturally, advertising being more creative, he got paid tons more than me.
I suspect he deserved it. He produced the kind of ads that Raymond Rubicam said we should all aspire to – “that not only sells but is an excellent piece of work in its own right.”
Thank you James. And thank you Neil. We never met but I was always impressed by tales (apocryphal, I am sure) suggesting that my private life was downright tame compared to yours.
To enlarge it here is the direct link to the image http://1.bp.blogspot.com/-8rCGPp2TRYU/Trv9DCbLYiI/AAAAAAAAAuI/1bwh3CjpOAA/s1600/1.gif if it is still a bit to small you can click on it to magnify it.
Brilliant.
terrific ad….(I hope he measured response though…)
You can read it here: http://jeansandblacktea.blogspot.com/2011/03/words-are-dead-no-wait-your-brain-is-ha.html
What a funny blog.
What an excellent piece of copy. Absolutely spot-on wit.
To read it in the email version, I just opened it in a new tab and enlarged it.
Cleaver and a great way to advertise for the website!
Thanks for the share.