Well, do you actually give a f**k? This little graph, clearly based on years of rigorous academic study, may give you the answer


A friend from South Africa occasionally sends me stuff that brings a wry smile, a quiet chortle or even a joyous belly-laugh.

But this particular fruit of his research brought me to the startling realisation that I really am very odd indeed.
Not only do I give a fuck – I do so with greater fury and vehemence as every year passes.
Maybe I should seek help. Or pay to get a banker or politician run over. I must give it some thought.
Anyhow, just as I’m about to plumb the murkiest depths of gloom I always find something somes along to cheer me up.
Today I saw my more or less crazy but brilliant friend Jo Stowell who has just had a beautiful book of her photos produced.
The rather excellent copy at the beginning is, in my considered view, one of the best examples of that sort of this I have ever seen, possibly because I wrote it.
But I was not responsible for the extraordinarily good design. I don’t have the talent. But I believe it was by a lady called Annabelle, who I have never met or even spoken to.
She works with a printer called EPC Direct, www.epcdirect.co.uk – and I’ve never heard of them before either. They are lucky to have her.

About the Author

I've spent the last 15 years working with Drayton.

And, as well as writing copy for our clients, run the agency side of the business.

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