News from the department of “Who Would have Guessed It?”

I’ve almost giving up reading most of the papers.

That’s because so much is devoted to things you don’t need to know or know all too depressingly well.

This morning, for example, there was a feature on which female “stars” fancy a bit of lesbian hoo-ha – and every day lately there’s something pointing out that if we stick around trying to sort out Libya we’re going to piss away billions and achieve nothing.

Most of the space gives us non-news – for instance a “shocking new report” that “at least 30,000 British men are digging themselves an early grave” because of obesity, alcohol and drugs.

The piece was headed “British men die ’far too early’”. Maybe we should ask their wives; but any fool with eyes to see would know what’s wrong by wandering down almost any British High Street late in any evening.

We paid for this utterly useless report, by the way – it was commissioned by the European Community. But the best part of the piece came from Alan White, the country’s “first Professor of Men’s Health”, who says “men are not taking care of themselves”.

For this you need a professor? There is some sort of plot afoot to set up the most ludicrous object of study, given to the poser most able to point out things that are blindingly obvious to even the completest moron.

A close competitor to Mr/Professor White, however, must surely be “positive weather solutions forecaster Jonathan Powell”.

It is the coldest summer since 1998 – unless you live in the area between London, Bristol and Manchester, three places where I spend much of my time. In that case it’s the coldest since 1993.

This priceless information, announced today, came as a complete surprise to those who haven’t ventured outdoors since April. “Summer has been somewhat pitiful,” revealed Mr. Powell.

Not much bloody use is he? If that’s a positive weather solution, what’s negative? Icebergs floating down the high street?

And since we’re on the subject of not much bloody use, let us turn to Mr. Cameron.

“That man speaks out of both sides of his mouth at once. Both sides lies” said Truman of Nixon.

He should have seen Cameron.

Having promised to get rid of those money-gobbling Quangos he’s done nothing of the sort. There’s a new one – the Workplace Retirement Income Commission (WRIC) – to review how well people are saving for retirement. As we all know the answer is “very poorly”. And even if they had, the last government stole half of it.

Guess what the WRIC has concluded? “A permanent, independent pensions commission should be established to take the politics out of pensions”. Well, well. One Quango begets another. They breed like bunnies.

I also see the time-serving buggers who run them have been busy lining their pockets, nigh-on doubling their pay. Is there no end to this shit?



About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

5 Comments

  1. Drayton – You just reminded me… I need to read your blog every day. Great piece.

  2. I'm reminded of The Daily Mash story “'Pointless Research' Gene Discovered
    RESEARCHERS last night claimed they had discovered a gene which increases people’s propensity to launch enquiries into the bleeding obvious.”
    The 'Department of the Bleeding Obvious' is oft cited by scurrilous organs as the source of many of these stultifying revelations. 

    http://www.thedailymash.co.uk/news/science-%26-technology/'pointless-research'-gene-discovered-2007041363/

  3. Ian Carter

    When I was teaching privately in Burma, I wrote to the Teachers' Pension Agency to ask if I could have some (or all) of my pension at the age of 55, so that I could buy a flat there. They wrote back that I couldn't retire as I wasn't working. They also promised I could have my pension at 60, but that event passed last September and — guess what? — they've shifted the goal-posts yet again. Bloody marvellous, eh?

  4. Drayton

    This sounds suspiciously like malpractice, though I am not sure. I am going to ask a client about it

  5. “For this you need a professor?”Considering the standard of today's education I would say you probably do. You need at least a master's degree to be able to string a sentence together.

Leave a Reply

Your email address will not be published. Required fields are marked *