Hurricane? Another dreadful few hours I’d almost forgotten




In 1992 I went to stay in Coral Gables for a couple of months – pretending to write a book, or maybe I really was.



Talk about the wrong place at the wrong time. We were bang slap in the path of Hurricane Andrew – at the actual epicentre – just two days after my birthday.


Never been so frightened in my life. We were listening to the radio when the power failed at maybe two in the morning.


Then it came. It sounded like a huge express train coming towards us. We piled the furniture up against the solid wood doors, through which water still leaked. The devastation next day – huge trees uprooted and flung onto roofs (or in our case the swimming pool). Extraordinary.


However, life got back to usual in no time. People were charging amazing sums for bags of ice – and of course the poorest areas suffered worst because of shoddy building.


Not to be recommended.



About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

1 Comments

  1. John Bogdanski

    going through Irene right now here in CT. so far not much to talk about.

    Reply

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