My colleague Carol, who has put up with me for over a decade now, has an eagle eye for the ludicrous.
So I must thank her for showing me this example of how not to advertise.
As so often the perpetrator doesn’t have enough confidence to sell what is a good proposition – besides knowing nothing about what works and what doesn’t.
***
In France and Belgium the unions have decided with even more enthusiasm than our lot that the way to save a failing economy is to stop work.
So their strikes meant that on Tuesday I had to get up at some insane hour to go to La Hulpe, the home of Kodak in Belgium and do a talk.
My friend Ales Lisac was on before me – a tough act to follow as he’s very funny. He brought his wife Natalie on the trip.
As he explained, “This is a workshop. I work. My wife shops.”
***
Besides being very entertaining, Ales knows a lot about making money in tricky times and will speak at EADIM – a subject you’re probably sick to death of.
However, I know one or two people in the U.S. and Australia are miffed that they can’t make it.
So to see what you’re missing, just go here.
