“My father called it art. I call it child abuse.”


Yesterday I saw an article about an avant garde Scandinavian artist who has “created” what I suppose they call an installation consisting of all the furniture of her apartment.

How much talent did that take? How much thought? Have a guess. Two minutes? Three?

Nowadays you just have an idea, the more ludicrous the better – and that’s art.

Or you think up something disgusting – do it, and that’s art. Gilbert and George are good at that – leaders of what you might call the shit-stirrers movement.

Robert Mapplethorpe decided that photographing someone sticking their fist up someone’s arse is art and was acclaimed as a genius.

Maybe so, maybe not – but at least his technique was excellent.

Very little art now seems to have any relationship to – or respect – for technique.

All this brings me to my heading, from an interview with a lady whose father revelled in filming her in the nude when she was 11 – asking questions like “have men started noticing your breasts?” – claiming this was art.

New York University now has a 45 minute film of her which they are refusing to give her – no doubt for reasons of “artistic integrity.” Maybe all child molesters are misunderstood geniuses engaged in their own special type of performance art.

If like me you think they – and other abusers – should be sought out and prevented from exercising their artistic tendencies join the Stop Abuse campaign, started by a friend – with a logo by another friend.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

1 Comments

  1. Andrew Willis

    Filming a naked child whilst discussing her breasts is abuse. Refusing to give the girl back the film simply adds to the feeling of abuse and the depths of the child's misery. Please join the Stop Abuse Campaign to stop abuse because all of us working together can. http://stopabusecampaign.com/become-a-friend/

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