Don’t know I missed this hilarious comment on the kind of tripe that’s being purveyed by marketers
My friend Ryan Wallman of Melbourne has come out with another cracker.
It reminded me of Hemingway’s remark: “The most essential gift for a good writer is a built-in, shock-proof bullshit detector”
The Emperor’s New Clothes Conference 2016
Marketing by the cynical, for the gullible
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Time
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Topic |
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7.30 – 8.30
|
ENERGY SUPPLEMENTATION EXPERIENCE (FORMERLY ‘BREAKFAST’) |
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8.30 – 9.30
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Making the simple complex: how to baffle people for profit |
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9.30 – 10.30
|
Emojism: storytelling in the age of illiteracy |
|
10.30 – 11.30
|
Completely deluded: taking virtual reality to its logical conclusion
|
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11.30 – 1.00
|
SHAMELESS SELF-PROMOTIONAL OPPORTUNITY (LUNCH PROVIDED) |
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1.00 – 2.00
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Beyond brand love: how do you get customers to actually have sex with your product?
|
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2.00 – 3.00
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Advertising is dead: why hypercontextual data-driven programmatic gamification is the future |
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3.00 – 4.00
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Rectal insertables: the next generation of wearable technology
|
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4.00 – 5.00
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Buzzword innovation: what’s next in the bollocksphere? |
Fabulous. I love this.