Now why do you suppose nobody believes them?

Years ago I decorated an American Express committee that reviewed their financial services marketing. Fortunately for them someone far wiser was also involved – Lester Wunderman.

I always recall him commenting on constant discounting, “You are training your prospects to expect bribes”.

This came to mind when I saw that despite the endless propaganda of those who run things, most British people think Global Warming is a load of old bollocks.

The reason is perfectly clear.

Gordon Brown, the Bliar, Cameron – and many of the others – are habitual, incessant, condescending, unrepentant, bare-faced liars. So any sane person must assume whatever they say is untrue. They lie about everything else. Why not this?

Anyhow, actions speak louder than words. If a smarmy oaf like Al Gore or a tax-dodger like Bono flies round the world in a private jet to tell you carbon emissions are killing the universe you have to assume they’re as full of shit as Christmas turkeys.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

7 Comments

  1. Drayton,

    You hit the nail on the head with that one!

    The best part of “V for Vendetta” was that no one in the country believed the BS the propaganda machine of the government spewed out.

    Keep flying high!
    Scott

  2. So how are we suppose to work out who to believe?

  3. Just another way they can get control over the poor, unwashed. They have done such a bangup job in the media convincing everyone that the human caused global warmin…excuse me, climate change debate is settled, they forgot to ask the scientific community.

    There are still thousands of scientists that contest or indicate there just is not enough information to make these bold predictions of climatic induced doom. Why bother with that when you can try to bamboozle the people in an attempt to gain just that much more control over the populace?…For their own good, of course

  4. This government of unqualified corrupt troughers ensures that the masses are kept ill informed by giving jobs to their friends in the Labour Party annexe, the Bolshevik Broadcasting Corporation

    Here's an abbreviated list of known Labour supporters and the positions they've occupied at the BBC since the early 90's and the perfect excuse not to pay the licence fee which in effect is a donation to Labour.

    Chairman Gavin Davies (later Labour adviser)

    Chairman Sir Michael Lyons (previously Labour council chief)

    Director General John Birt (later Labour adviser)

    Director General Greg Dyke (previously Labour donor and candidate)

    C.O.O Caroline Thomson (previously Roy Jenkins’s aide)

    Head of Political Research Bill Bush (later Labour spin doctor)

    Deputy Head of ditto Catherine Rimmer (later Labour spin doctor)

    Director of Strategy Ed Richards (later Labour spin doctor)

    Head of Corporate Planning James Purnell (now Labour Minister)

    Head of Northern Ireland News Tom Kelly (later Labour spin doctor)

    Scottish News Editor Tim Luckhurst (previously Labour spin doctor)

    Political News Editor Joy Johnson (later Labour spin doctor)

    Political Editor Andrew Marr (student Labour organiser)

    Home News Editor Celia Barlow (now Labour MP)

    Head of European Affairs Chris Bryant (now Labour MP)

    Newsnight Producer Phil Woolas (now Labour Minister)

    Foreign Correspondent Martin Sixsmith (later Labour spin doctor)

    Current Affairs Reporter Ben Bradshaw (now Labour Minister)

    Current Affairs Reporter Lance Price (later Labour spin doctor)

    “Question Time” Editor Gill Penlington (previously Labour researcher)

    The whole global warming/climate change issue has been whipped up in order that government(s) can raise numerous stealth taxes, none of which will do a dam thing to ease the so called warming.

    The climate has always been changing. This country had a greater wine production during the Roman period than the area presently known as Italy, so I've no problem at all if it's getting pleasantly warmer.

  5. drayblog@spoharax.com

    My supplier ensures that my Christmas Turkey is shit-free.

    I choose carefully.

    Sorry about yours.

    Please try for better metaphors rather than stream-of-consciousness paradigms.

    Kind Regards

    Shannon O'Hara

    PS Clive James is very good at this. Borrow – I do.

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  7. Drayton,

    You hit the nail on the head with that one!

    The best part of “V for Vendetta” was that no one in the country believed the BS the propaganda machine of the government spewed out.

    Keep flying high!
    Scott

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