The first good definition of advertising was ‘salesmanship in print’.
I like that definition because it adds a very human elemen.
When we like someone, it’s easier to do business with them. That’s why the best salesman have bags of personality.
And that’s what good copy has – the more personality it has, the more likeable you’ll be.
But how do you add it?
Have a look and see where I get inspiration from.
Best,
Drayton
