Latest poll results – Drayton Bird Associates

Switzerland has the world’s most competitive economy, according to an annual index from the World Economic Forum.

America came in second place for the first time since 2004, when the WEF began compiling the data in their current form.

In its ranking of the soundness of banks, America fell to 108th position, behind Tanzania. Britain was 126th, one notch below Burundi.

In the highly competitive European Barefaced Lying Stakes, the great Haggis came in second place just three whoppers, and a fib behind uberwanker Silvio “I never paid for it in my life” Berlusconi.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

About the Author

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