Watch out, jerks about!

“You will want to discover cutting edge knowledge from two thought leaders,” was the message I just got from somebody called Spindelman on Facebook.

This asinine piece of patronising jargon was “sent to the members of ZnaTrainer Saturday Blog Radio Interview’s The Flow Doctor.”

I don’t recall signing up for this, which must be something to do with blocked toilets.

It went on to threaten me with losing my job and the assassination of my business as follows:

“Find out what Applicititus is and why it can kill your business and get you fired.

Be There Or Not – The Choice Is Yours.

The Ones Who Are, Will Be Out Of The Recession Before You.”

This barrage of tripe was signed

Warmest Regards,

Michael & Zna

I don’t believe I want to discover anything from people who can’t write decent English, but I must admit I never heard of anyone called Zna before.

As I haven’t got a job, and I’m as busy as a one-legged man in an arse-kicking contest – which always happens when recessions occur – that barrage of mindless tripe didn’t really hit the spot.

And Applicititus is an invented name designed to appeal to gullible psycho-inadequates.

So, no I don’t think so. You didn’t have to send me the message twice. And please don’t send me warmest regards. I’ve never met you.

Just as a postscript to my piece about airport advertising lunacy, when I got back to Heathrow last night the place was festooned with posters for the Guaranty Bank, with the line: Proudly African. Truly International.

Then it listed the countries involved, which included Nigeria, famed for being the most corrupt place on earth and Sierra Leone, famed for being a good place to have a civil war, with the line “Wouldn’t you rather bank with us?”

Are you out of your mind, you lunatics? I’d rather bank with Northern Rock. And certainly not with a bank that pisses away its depositors’ money on posters like that.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

4 Comments

  1. Having been on regular flights between T5 and Edinburgh lately, I’ve also been assaulted by the advertising at the airports.

    That African bank campaign makes me smile, because I don’t trust any banks these days, let alone ones run from a different continent (that includes the US, by the way).

    Why is it that banks choose to spend so much at airports anyway? If it’s not whole corridors of HSBC hoardings, it is bull from RBS that I cannot avoid. Oh, and Accenture splashing out on advertising, to go with their no doubt really effective sponsorship of Tiger Woods. Some real bullshit phrases appear on those posters!

    As always, enjoy your blog posts.

    Hope you have an enjoyable festive season and that we all have a suitable prosperous new year (if only).

  2. Anyone who likes Frankie Beverley and Maze has to be a good man

  3. Zna_trainer

    Hmmm … intriguing, interesting and excellent writing, Drayton:)

    LOL … that was FUN, funny, “feel” good and helpful. Thank you for sharing your “take” on my real, first given name, honoring my paternal grandmother. LIke you, Drayton, the trivia, diatribe, disingenuous phonies put me off. Your candor is refreshing.You're one of the few encountered who jump to judge without doing any research on the person I am; it's understandable. Life is so short. Savvy, smart satire seems spot on; pithy power works. You're one whom many will watch, winning wit works well.Again, your time, your feedback is valued irrespective of your shallow seemingly sarcastic senseless jumping judging too soon.Best blessings, luck to you … as it's needed, obviously.Respectfully, Zna AKA ZnaTrainer http://twitter.com/ZnaTrainer

    1. Imre

      Hi Zna,

      Cool name. But… your uninvited email doesn’t give any specific reason why… and even if you did, it’s not likely to have hit any emotional trigger of interest for Drayton.

      And, quite frankly, it comes of as spam

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