Results – nothing less
Results – nothing less
I am not the first person to comment on my stupidity, but I am often the last to notice it.
However, I noticed that half way through my last piece I mistakaenly changed the reptilian Adam Applegarth’s name to Appleyard.
I aplogise to all Appleyards.
“A rose by any other name would smell as sweet”. The same principle applies to shit, I imagine.
In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.
He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.
Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.
He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.
Drayton,
I love Spoonerisms and over the years have kept my children and grandchildren entertained with them. Your post led me to come up with this slightly contrived one.
The chairman of RBS is Sir Ian McKillop. Ignore the Mc in his surname, apply the Spoonerism and we get McPillock. He should be forced by act of parliament to change it by deed poll.
Mike